How mail is proving its resilience in the evolving media landscape

Novak, Adam
October 2002
Precision Marketing;10/11/2002, Vol. 15 Issue 3, p14
Highlights the importance of mail media in the framing of marketing strategies. Percent increase in direct mail volume for the quarter April-June 2002 compared to the same quarter in 2001; Factors behind the success of mail media; Benefit of the complimentary nature of mail media to companies.


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