TITLE

How mail is proving its resilience in the evolving media landscape

AUTHOR(S)
Novak, Adam
PUB. DATE
October 2002
SOURCE
Precision Marketing;10/11/2002, Vol. 15 Issue 3, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the importance of mail media in the framing of marketing strategies. Percent increase in direct mail volume for the quarter April-June 2002 compared to the same quarter in 2001; Factors behind the success of mail media; Benefit of the complimentary nature of mail media to companies.
ACCESSION #
7726148

 

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