TITLE

IDENTIFYING CONSUMER LIFESTYLE

AUTHOR(S)
Khan, Huda; Razi, Amir; Ali, Syed Atif; Asghar, Ali
PUB. DATE
December 2011
SOURCE
Interdisciplinary Journal of Contemporary Research in Business;Dec2011, Vol. 3 Issue 8, p249
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The purpose of our study is to find out about consumer lifestyle. Consumer lifestyles shows and portraits the true value of consumer living in a society, consumer lifestyles tells lifestyles of different people. This study was conducted in January 2011, in which analysis of middle class consumer lifestyles of historical city of Pakistan which is Lahore is properly justified. Topic based on (AIO), and in the light of AIO the whole questionnaire was developed. The Questionnaires was developed on the basis of qualitative research. The sample size was of 200 and in which different types of responses were right in accordance to the topic. Identifying consumer lifestyle portraits person's lifestyle. Since the five proceeding factors represents the prominent lifestyles of middle class people of Lahore .Our studies revealed that there are difference in the consumer lifestyles on the basis of AIO.
ACCESSION #
77243543

 

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