Rosenstiel, Tom; Just, Marion
November 2002
Columbia Journalism Review;Nov/Dec2002, Vol. 41 Issue 4, p92
Presents several methods to identify practices that are particularly effective in attracting and holding television (TV) viewers. Percentage added to the rate by an enterprise at which a TV station held its lead-in audience; Advantage of newscasts that air more locally relevant stories over a preceding program; Pros and cons of doing national and regional news that will build audience. INSET: THE PEJ LOCAL NEWS STUDY.


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