TITLE

Evolving to stay ahead

AUTHOR(S)
Ang, Benjamin
PUB. DATE
February 2012
SOURCE
Asia Insurance Review;Feb2012, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the views of Christopher Wei, group chief executive officer (CE0) of Great Eastern Holdings Ltd. related to the company's business plans in the insurance industry. Wei discusses the efforts being made by the company to transform from a life insurance company to a provider of overall well being of its customers and mentions about the use of social media by it for engaging customers on a common platform. He also reflects upon the outlook of the insurance industry in 2012.
ACCESSION #
77195030

 

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