TITLE

Channel 4 cuts heavily into marketing spend

PUB. DATE
October 2002
SOURCE
Marketing Week;10/24/2002, Vol. 25 Issue 44, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Great Britain-based broadcaster Channel 4 has reduced the marketing budget for its core terrestrial channel by 20 percent for 2003. Anticipation of similar budget cuts for digital channels E4 and FilmFour; Changes that occurred in the channel's marketing department as part of a major restructure.
ACCESSION #
7705992

 

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