TITLE

Web Development Success

AUTHOR(S)
Hansch, Tom; Lindquist, Scott
PUB. DATE
June 1998
SOURCE
Journal of Financial Planning;Jun98, Vol. 11 Issue 3, p106
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article addresses several elements of Web site development and makes recommendations based on the author's personal experience and ongoing industry and technical research, as of June 1998. As with any creative communications tool, a Web site needs to reflect the personality of the people, company or organization behind it. your site needs to be more than an online version of your company brochure. Consider technical/stylistic issues such as modem speed, use of so-called plug-in enhancements, audio, video and monitor size. Modem speed, or user bandwidth, requires that you take into consideration the size and speed of graphics you select for the site. To make your site appealing, personalize it. This can be as simple as adding a small picture of yourself on the home page. Another way to personalize a site is to include a brief biography about you and the services and products you offer. The purpose of your site is to provide smart information to clients and tantalize prospects enough to contact you for a meeting. By smart information we mean information that clients are unable to attain anywhere else with any sort of immediacy. Another way to add interactivity to your Web site is to include an online response form, which has far more impact than a simple electronic mail link at the bottom of a home page. To keep your site interactive and attractive to draw repeat visits, update the look and visual elements every nine months.
ACCESSION #
769246

 

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