TITLE

WHY MEDIA OWNERS GO OUTDOORS

AUTHOR(S)
Aldridge, Steve
PUB. DATE
October 2002
SOURCE
Campaign;10/11/2002, Issue 40, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the preference of media owners in using outdoor advertising as communication medium in reaching consumers in Great Britain. Benefits of outdoor advertising; Factors influencing the preference behavior of media owners; Efficiency of outdoor advertising in educating and informing consumers.
ACCESSION #
7683002

 

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