TITLE

Partnering for Effective Spec Gas Marketing

AUTHOR(S)
Krantz, Boris M.
PUB. DATE
March 2001
SOURCE
Gases & Welding Distributor;Mar/Apr2001, Vol. 45 Issue 2, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Outlines the benefits of a partnership between distributors and suppliers for an effective marketing of specialty gases in the U.S. Key factors for a stable relationship; Implications of the frequent changes in policy and personnel for distributors; Importance of communication and flexibility in a complex business like specialty gases.
ACCESSION #
7681387

 

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