TITLE

WARNING: Read instructions before profiting from these pills

AUTHOR(S)
Vavra, Bob
PUB. DATE
October 2002
SOURCE
Progressive Grocer;10/15/2002, Vol. 81 Issue 15, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the opportunity for supermarket retailers to position their stores as home health centers for consumers. Plan of the U.S. Food and Drug Administration to give over-the-counter (OTC) status to the antacid Prilosec and the allergy drug Claritin; Pointers for a successful program launch; Factors which influence consumer's decision on where to purchase OTC drugs; Information on promotional strategies for OTC drugs.
ACCESSION #
7675777

 

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