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Vavra, Bob
October 2002
Progressive Grocer;10/15/2002, Vol. 81 Issue 15, p54
Trade Publication
Discusses the opportunity for supermarket retailers to position their stores as home health centers for consumers. Plan of the U.S. Food and Drug Administration to give over-the-counter (OTC) status to the antacid Prilosec and the allergy drug Claritin; Pointers for a successful program launch; Factors which influence consumer's decision on where to purchase OTC drugs; Information on promotional strategies for OTC drugs.


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