TITLE

Are brands half-baked?

AUTHOR(S)
Major, Meg
PUB. DATE
October 2002
SOURCE
Progressive Grocer;10/15/2002, Vol. 81 Issue 15, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the plans of U.S. bakery retailers to add prepackaged branded products into their business. Decision of Hiller's Markets to secure an exclusive contract for selling My Grandma's of New England coffee cake; Perspectives on the role of branded products in increasing the sales of a bakery retailer; Brand of specialty desserts recommended to improve the ambiance of an in-store bakery.
ACCESSION #
7675772

 

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