TITLE

Managing your relationships

AUTHOR(S)
Bannan, Karen J.
PUB. DATE
October 2002
SOURCE
B to B;10/14/2002, Vol. 87 Issue 10, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents several strategies and techniques for Web marketers on customer relations management in the U.S. Failure of Customer Relations Management implementation; Lessons learned by information technology managers and vendors from the failure; Changes in the size and scope of CRM.
ACCESSION #
7673648

 

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