Slump sees luxury labels test non-traditional choices

Johnson, David
October 2002
Media: Asia's Media & Marketing Newspaper;10/4/2002, p12
Focuses on the marketing strategies of luxury brand marketers. Impact of the advertising slump on luxury brand marketers; Sponsorship of a trade show by Ferragamo; Increase in the advertising spending for luxury goods; Role of magazines and newspapers in the media mix.


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