Priceline uses customers to spread savings message
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- ...2m launch for Priceline in UK. Dwek, Robert // Marketing Week;11/9/2000, Vol. 23 Issue 41, p15
Reports that electronic commerce firm, Priceline.Com Inc. has launched an advertising campaign in Great Britain. Phases of the advertising campaign; Concentration on grass roots communities, chat room and newsgroups.
- Priceline.com new TV campaign targets hotel reservations. // Fairfield County Business Journal;3/3/2003, Vol. 42 Issue 9, p18
Reports on the advertising campaign for the hotel reservations business of priceline.com in Connecticut. Cost-savings with the online hotel booking services; Features of the television commercials; Growth of the hotel reservation segment of the online travel industry.
- Shop Around. Lippert, Barbara // Adweek Midwest Edition;11/22/99, Vol. 40 Issue 47, p36
Criticizes the advertising campaign of Priceline.com company. Description of the print advertisement; Depiction of endorser, actor William Shatner; Agency which handled the campaign.
- Shatner Beams Up From Planet Priceline. Keil, Beth Landman; Spiegelman, Ian; Herman, Paige // New York;01/15/2001, Vol. 34 Issue 2, p11
Deals with the refusal of actor William Shatner to appear in commercials for the company Priceline.com in the United States. Reason for the refusal of Shatner; Information on a commercial of the company which featured Shatner.
- 'Let's make a deal'. Freeman, Laurie // Advertising Age;11/1/1999 Supplement Interactive, Vol. 70, p24
This article profiles Paul Breitenbach, chief marketing officer of priceline.com in the U.S. Priceline's advertising campaign, with creative in-house and media placed by Ocean Media, Huntington Beach, California, has attracted more than 100 million U.S. adults to its site. Priceline brought on...
- Shop Around. Lippert, Barbara // Adweek Southeast Edition;11/22/99, Vol. 20 Issue 47, p36
Offers a commentary on the advertising promotion of Priceline.com's WebHouse grocery application division in New York which features actor William Shatner. Details on the print and television advertisements for the promotion; Advertising agency that handled the promotion; Amount paid to Shatner...
- PRIVATE VIEW. Heron, Gavin // Media: Asia's Media & Marketing Newspaper;11/1/2002, p26
Describes different advertising campaigns created for various companies by advertising agencies. Campaigns launched by Hewlett-Packard Co.; Campaigns carried out by Priceline.Com Inc.
- KIRK SINGS: THE FINAL FRONTIER. Warner, Judy // Adweek New England Edition;01/17/2000, Vol. 37 Issue 3, p67
Focuses on an advertising campaign of Priceline.com company, featuring actor William Shatner, created by Hill, Holliday, Connors, Cosmopulos company. Details on the campaign; Concept of the campaign.
- Cheap Trill. Dumenco, Simon // New York;01/31/2000, Vol. 33 Issue 4, p13
Criticizes the television advertising campaign for the Web-based company Priceline.com.
