How Creative Product Bundling Revives Profits

Morris, Crystal
June 2012
Music Trades;Jun2012, Vol. 160 Issue 5, p66
The author states that retailers can increase gross margin dollars, improve sell-through and create more satisfied customers by creatively bundling accessories with big-ticket items. she found that offering a case in conjunction with the sale of a musical instrument increased the gross value of the transaction by more than 10%.


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