TITLE

You Can't Just Lie Down And Play Dead!

AUTHOR(S)
Popyk, Bob
PUB. DATE
June 2012
SOURCE
Music Trades;Jun2012, Vol. 160 Issue 5, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how music retailers can compete on price or convenience when it comes to web-based retailers. Traditional retail music stores that are challenged by online retailers should have an effective website of their own. They also must maintain advertising and sponsorship relationships that lure customers to their stores.
ACCESSION #
76196006

 

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