May 2012
Corporate Meetings & Incentives;May2012, p21
Trade Publication
The article offers tips on how meeting planners could attain success in employing master services agreements (MSAs) in the U.S. It mentions the importance of working with the correct counterpart such as a vice president of sales for a destination management companies (DMCs), owner of a speaker bureau, and a national sales officer for hotels. It notes that MSAs take several months to finalize the terms and conditions. Moreover, it points that meeting planners must be proactive in making MSAs.


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