TITLE

Working Backwards from Digital

AUTHOR(S)
Karjaluoto, Eric
PUB. DATE
May 2012
SOURCE
Applied Arts Magazine;May/Jun2012, Vol. 27 Issue 2, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses issues relevant to the digital aspects of marketing campaigns. Topics covered include the opinion should not be considered just an add-on to an advertising concept, complexity of the digital component of the campaign system and highlights the data-collection potential of the digital implementation of a campaign.
ACCESSION #
76151468

 

Related Articles

  • Hyper-personalization in marketing.  // Direct Marketing News;Nov2012, Vol. 34 Issue 11, p38 

    The article offers tips on how marketers can drive the efficiency and effectiveness of their direct marketing campaign. Marketers are suggested to select the print technology appropriate for their business. They are advised to hyper-personalize communications using variable templates that help...

  • Master Negotiation. Tahir, Liz // Sales & Service Excellence Essentials;Jan2009, Vol. 9 Issue 1, p8 

    The article offers information on the best communication practices to be able to deliver the message through verbal and non-verbal way. People dwell more, it says, on the verbal when 75 to 90 percent of communication is non verbal. The voice projection, it adds, is one important consideration as...

  • Marketing Messages: They're Not Just for Advertising Anymore. Clinkinbeard, Curt // National Public Accountant;Jun2003, p17 

    Focuses on the methods of delivering the message of a marketing communication to target customers. Discussion on traditional marketing method; Explanation that daily routine activity of companies and their employees is an excellent way to deliver marketing messages; Samples of free or...

  • Analysis of the Ambient Media Approach of Advertisement Samples from the Adman Awards & Symposium under the Category of Outdoor & Ambience. Poninthawong, Chanthana // World Academy of Science, Engineering & Technology;2012, Issue 71, p1631 

    This research is to study the types of products and services that employs 'ambient media and respective techniques in its advertisement materials. Data collection has been done via analyses of a total of 62 advertisements that employed ambient media approach in Thailand during the years 2004 to...

  • Four Ways to Lose Potential Clients. SQUIBB, DAVID // Property & Casualty 360;Jan2016, Vol. 120 Issue 1, p20 

    The article discusses the common ways of losing the potential clients of insurance companies. These include slow, repetitive and poor data collection, poor communication system between the agent and insurer that leads to misunderstanding and complex process of insurance application either in...

  • PRIVATE VIEW. Lee, S P // Media: Asia's Media & Marketing Newspaper;7/30/2004, p26 

    The article presents the author's views on advertising campaigns of several companies. I wade into this with the admission that I' am ignorant of most markets these advertisements come from. Most of all, I' am sure all advertisements succumbed to the painful process of creative-by-committee. VW...

  • SELLING TROUBLE.  // NZ Marketing Magazine;Sep/Oct2009, p52 

    The article offers points to remember when advertising sales. The author suggests that one should not proclaim a sale if the selling price is also the sale price. It is recommended to avoid using the term sale when one decides to keep selling at the same price after the sale. The author shares...

  • A Great Marketing Strategy Is Key To Showroom Success. Darlington, Hank // Supply House Times;Jan2007, Vol. 49 Issue 11, p144 

    The article discusses the author's sentiments on how to become successful in business. He stresses that to become successful, one needs to do some creative advertising, promotions and public relations. He emphasizes that marketing one's business is all about finding customers and enticing them...

  • THE BUZZ.  // Campaign;6/14/2013, p8 

    The article presents the views of several people on the fast food restaurant McDonald's new spot, and marketing industry's complicity in data 'spying.'

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics