Working Backwards from Digital

Karjaluoto, Eric
May 2012
Applied Arts Magazine;May/Jun2012, Vol. 27 Issue 2, p20
The article discusses issues relevant to the digital aspects of marketing campaigns. Topics covered include the opinion should not be considered just an add-on to an advertising concept, complexity of the digital component of the campaign system and highlights the data-collection potential of the digital implementation of a campaign.


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