Serta dethrones Sealy

May 2012
Furniture/Today;5/21/2012, Issue 36, p1
Trade Publication
The article reports that Serta Inc. has increased its mattress sales by 18.1% in 2011 defeating Sealy Corp., which is the bedding leader in the U.S. for 40 years.


Related Articles

  • Serta, Sealy Both in Shop Searches. Jensen, Trevor; Baar, Aaron // Adweek Midwest Edition;06/21/99, Vol. 40 Issue 25, p5 

    Announces that mattress manufacturers, Serta and Sealy are in search of advertising agencies. Reason for the split of advertising agency Leo Burnett with Sealy; Amount spent by Serta on advertising since 1997; Agency preferred by Sealy.

  • Producers share views on sales performance. Perry, David // Furniture/Today;6/23/2003, Vol. 27 Issue 41, p13 

    Reports on the sales increases generated by bedding producers in the U.S. in 2002. Percentage of sales gain at Serta; Market share gained by Sealy; Factors contributing to Simmons Mattress' growth. INSET: About the numbers.

  • Mattress producers offer innovations, new options. Perry, David // Furniture/Today;1/28/2008, Vol. 32 Issue 21, p118 

    The article presents new innovations and comfort options from mattress producers in Las Vegas, Nevada. Sealy offers its new innerspring mattresses which deliver a combination of support and pressure relief. Meanwhile, Simmons expands its Beautyrest Black line with the new Custom collection....

  • Sealy sets aggressive future growth plans.  // Furniture/Today;5/28/2012, Vol. 36 Issue 37, p7 

    The article reports on the aggressive growth plans set by Sealy Corp. in 2012 to regain the top spot in the U.S. mattress industry.

  • Serta's stellar growth year leaves Sealy farther behind. Perry, David // Furniture/Today;6/17/2013, Vol. 37 Issue 42, p22 

    The article offers information on the sales growth of bedding producers in 2012 including Serta, Sealy, and airbed producer and retailer Select Comfort.

  • Serta closing in on Sealy with strong sales increases. Perry, David // Furniture/Today;8/23/2010, Vol. 34 Issue 48, p23 

    The article presents the findings of the 2009 market share report from the periodical "Furniture/Today," which revealed that bedding firm Serta Inc. was just 62 million dollars behind the Sealy Inc. brand.

  • Top 15 U.S. bedding producers.  // Furniture/Today;6/16/2014, Vol. 38 Issue 42, p27 

    A chart is presented that ranks top 15 U.S. bedding companies including Serta, Sealy and Simmons in terms of their bedding shipments as of June 2014.

  • New No. 1: Serta dethrones Sealy, ushering in era of opportunity.  // Furniture/Today;5/21/2012, Issue 36, p74 

    The article offers the author's insights on the surpassing of Serta Inc. to Sealy Corp in the U.S. mattress rankings, which he considers to show the market-changing development.

  • Serta Salt Lake City is top factory for 2nd straight year.  // Furniture/Today;6/10/2002, Vol. 26 Issue 39, p16 

    Reports the victory of mattress maker Serta Salt Lake City for winning the Marketing Excellence Award in Salt Lake City, Utah. Aspects of sales and marketing requiring great performance to succeed; Other plants of the company which received the same recognition; Efforts of the company's sales...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics