whole life insurance: The financial foundation Asian Americans are seeking?

Hsiao-Wei Chen
June 2012
Life Insurance Selling;Jun2012, Vol. 87 Issue 6, p52
The article offers tips to penetrate the Asian American market in the U.S. for life insurance. These tips include having a thorough understanding of their needs, having printed materials about a company's services in the client's native language, and establishing one's self as a wealthy resource. It notes that Asian Americans are wealthy savers who are focused on leaving a legacy for their families and accounted for almost 20 percent of life insurance sales in 2011 in the country.


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