Supervalu 'plays to win'

Johnsen, Michael
April 2012
Drug Store News;4/23/2012, Vol. 34 Issue 6, p52
Trade Publication
The article reports that chief marketing officer Michael Moore reveals the Play to Win strategy of grocer Supervalu Inc. which offers a deep discount format for local product assortment and promotions in line with its hyperlocal retailing concept in Eden Prairie, Minnesota.


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