TITLE

Supervalu 'plays to win'

AUTHOR(S)
Johnsen, Michael
PUB. DATE
April 2012
SOURCE
Drug Store News;4/23/2012, Vol. 34 Issue 6, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that chief marketing officer Michael Moore reveals the Play to Win strategy of grocer Supervalu Inc. which offers a deep discount format for local product assortment and promotions in line with its hyperlocal retailing concept in Eden Prairie, Minnesota.
ACCESSION #
76116581

 

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