Safeway Sets sights on nutrition needs

Frederick, Jim
April 2012
Drug Store News;4/23/2012, Vol. 34 Issue 6, p46
Trade Publication
The article reports on the health and well being programs that drive sales for the food and pharmacy giant Safeway Inc. in Pleasanton, California. It notes that chief executive officer (CEO) Steven Burd reveals that the company has focused on the Lifestyle prototype in its modernization program. Burd adds that the company also offers health and wellness initiatives and SimpleNutrition campaign for healthier dietary choices.


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