The Impact of the Political Promotion via Facebook on Individuals' Political Orientations

Yousif, Rudaina Othman; ALsamydai, Mahmood J.
May 2012
International Journal of Business & Management;May2012, Vol. 7 Issue 10, p85
Academic Journal
This study examines the impact that political promotion via Facebook has on the orientation of individuals, in order to determine the extent of Facebook users' interest in political promoting messages. How the individuals deal with these messages, the impact of these messages in influencing the political events, individuals' choices, and changing individuals' political orientations. Present research is based on 6 dimensions, each with its corresponding hypothesis. In order to reach our study objectives, a questionnaire had been formed which includes 15 questions concerning the 6 dimensions and hypotheses. This questionnaire had been posted on Facebook in both English and Arabic for a period of one month; only 405 questionnaires were valid for statistical analysis. Certain statistical methods had been used for analyzing the results, which revealed the validity of all hypotheses except the fourth one related to the reliability of the political promoting messages via Facebook. This study is considered as an important step for further developing uses of Facebook and other social communication networks in political marketing and politics in general.


Related Articles

  • Top Sweets.  // Hays Free Press (Buda, TX);8/29/2012, Vol. 110 Issue 22, p1D 

    The article presents information on the Facebook poll conducted by the periodical to find the favourite place for dessert in Kyle and Buda, Texas and highlights that Flour Cakery & Boutique got the highest number of votes during the poll.

  • Reminder to Readers:. Coleman, Denise // Political Intelligence Briefing;6/10/2014, p1 

    The article encourages readers to feel free to comment on the featured articles and to follow global updates through web resource Facebook.

  • What do you call your bike(s)?  // Bicycling;Jun2013, Vol. 54 Issue 5, p16 

    The article presents a Facebook poll with participants including Belinda Giles, Rachel Chudnov, and Patrick Zyduckon their preferred name to call their bikes.

  • McAdams On: American Idle. Mcadams, Deborah D. // TV Technology;8/22/2012, p6 

    The article offers information regarding the role of Facebook in the U.S presidential election campaign.

  • Obama's 50-State Twitter Campaign. Mazmanian, Adam // National Journal;9/6/2012, p5 

    The article deals with a 50-state online election campaign by U.S. President Barack Obama. The author suggests that Obama's lead against the Republican campaign on social networks Facebook and Twitter based on data from the Pew Research Center is a result of the 50-state plan. The Democratic...

  • Facebook and Political Information in Italy and the UK: An Antidote against Political Fragmentation and Polarisation? Casteltrione, Isidoropaolo // Online Journal of Communication & Media Technologies;Apr2014, Vol. 4 Issue 1, p27 

    Due to the rise of digital technologies citizens can today counton innumerable and diverse sources of political information. Arguably such a proliferation of media choices in conjunction with a structural aspect of the internet, namely the presence of a pro-active and self-selecting audience,...

  • Facebook's manipulation.  // Computer Active;Sep2014, Vol. 9 Issue 9, p93 

    The author argues against what he views as manipulation by online social media networking company Facebook of users' posts by altering the News Feeds feature on its site to emphasize positive or negative posts. Instances of negative news feeds from media coverage and responses from global...

  • A Case Study.  // Details;Sep2012, Vol. 30 Issue 10, p232 

    A case study is presented which discusses the creation of a political meme on internet called "Texts From Hillary." It mentions that the meme was about the conversation between politician Hillary Clinton and another famous person regarding a military plan. It also mentions that the meme has been...

  • READER POLL.  // Working Mother;Apr/May2013, Vol. 36 Issue 3, p63 

    The article offers information on the results of the reader poll regarding the most visited online social networking sites at night including Facebook with 71%, Twitter with 16%, and Pinterest with 11%.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics