Cognac's Identity Crisis

Curtis, Wayne
June 2012
Atlantic;Jun2012, Vol. 309 Issue 5, p28
The author comments on the popularity of cognac due to its niche marketing associations with rap artists such as Kanye West and rapper Busta Rhymes, as well as successful capitalists. The author also discusses cognac's lack of popularity as a cocktail with the general public in cocktail lounges. Topics include 2011 record sales of cognac with high demand in China and Russia, as well as the impact of cognac's product image.


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