TITLE

"Manager" or "Damager"? - Strategic and Tactical Initiatives for the Young Marketing Executive

AUTHOR(S)
Byramjee, Framarz
PUB. DATE
April 2012
SOURCE
Advances in Management;Apr2012, Vol. 5 Issue 4, p64
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In any organization/firm, marketing people (balancing supply and demand) feature as primary liaisons for working, planning, information-sharing and feedbacks between the operational functions.
ACCESSION #
76099630

 

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