Indian Consumer's Perception of Spanish Fashion Brand Zara

Hemantha, Y.
April 2012
Advances in Management;Apr2012, Vol. 5 Issue 4, p52
Academic Journal
In the Indian context, Luxury Retailing is the buzzword used in the retail chains across various metros in the nation. There is a gradual changes happening in the current retail business which is reflected in the minds of consumers. The perception towards the retail buying is changing ever time of it is giving way for the foreign brani entering the Indian market. This research addresses about the Spanish brand Zara which is a successful company which has pioneered in Just In Time philosophy and a good example for many Apparel Retailer's across the globe. Keeping the secondary research and industry reports about the Zara's model It is an attempt to understand the various factors of consumer's buying behavior of this brand besides studying the existing model Zara.


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