TITLE

MEDIA WATCH

AUTHOR(S)
Kelly, Joyce
PUB. DATE
October 2002
SOURCE
H&HN: Hospitals & Health Networks;Oct2002, Vol. 76 Issue 10, p59
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the advertising campaign launched by Nurses for a Healthier Tomorrow under advertising agency JWT Specialized Communications in the U.S. in 2002. Objective of the campaign; Media being used for its exposure; Results of the campaign.
ACCESSION #
7606450

 

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