TITLE

Market Smarter, Sell Faster

AUTHOR(S)
Krantz, Boris; Krantz, Dan
PUB. DATE
September 2001
SOURCE
Gases & Welding Distributor;Sep/Oct2001, Vol. 45 Issue 5, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the realistic options available to managers and sales people in the U.S. gases industry to face the downturn in the industrial gas market. Need for analyzing productivity through the sales and marketing process; Increment in the productivity of sales people by the concept of lead management; Need for financial analysis to deliver significant rate of return.
ACCESSION #
7597814

 

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