TITLE

Martha refines, renames catalog

AUTHOR(S)
Lillo, Andrea
PUB. DATE
October 2002
SOURCE
Home Textiles Today;10/21/2002, Vol. 24 Issue 8, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Martha Steward and Martha Steward Living Omnimedia Inc. have come up with a common catalog for their customers under the name of 'Martha Stewart, The Catalog for Living.' Features of the new catalog; Improvements made in the catalog; Information covered under first third of the book; Contents of the entertaining essential section; Items covered in the middle and last section of the book.
ACCESSION #
7594127

 

Related Articles

  • More `good things' from Martha. Pascale, Moira // Catalog Age;03/15/2000, Vol. 17 Issue 4, p5 

    Reports that the catalog arm of New York City-based Martha Stewart Living Omnimedia has expanded its product offerings both online and off. Products introduced in the `Martha By Mail' catalog for the 1999 holiday season; Launch of Marthasflowers.com; Customer reaction to the new products;...

  • Martha By Mail: It's a good thing. Y.M. // Catalog Age;Jul98, Vol. 15 Issue 8, p14 

    Reports on the release of the `Martha By Mail' catalog in October 1997, by the company Martha Stewart Living Omnimedia. Initial success of the catalog; Comments from Lauren Stanish, senior vice president of consumer and product marketing of Martha Stewart Living Omnnimedia; Types of items sold...

  • MARTHA STEWART.  // Advertising Age;10/28/2002, Vol. 73 Issue 43, p50 

    The article presents the Martha By Mail catalog from Martha Stewart Living Omnimedia showing ornaments and decorations for Halloween. The catalog was created in-house and will become "Martha Stewart: The Catalog for Living" with creative director, Gael Towey and deputy creative director, Colleen...

  • Martha Restructures Direct Division. M.D.F. // Catalog Age;Apr2003 Anniversary Issue, Vol. 20 Issue 5, p9 

    Reports that Martha Stewart Living Omnimedia restructures its Internet and catalog division. Elimination of positions; Cost of restructuring; Reduction of circulation of Martha Stewart the Catalog for Living and the number of products sold in the catalog.

  • Martha Stewart Catalog to Close. Del Franco, Mark // Catalog Age;Sep2004, Vol. 21 Issue 10, p7 

    Reports on the plan of Martha Stewart Living Omnimedia to eliminate its commercial catalog business by the end of 2004. Second-quarter revenue of the company from the direct commerce business in 2004; Reason for the plan to eliminate the catalog business according to president and CEO Sharon...

  • RETAIL briefs.  // Home Textiles Today;3/22/2004, Vol. 25 Issue 28, p2 

    Reports developments related to the retail trade in the U.S. as of March 2004. Resignation of Martha Stewart as director and officer of the Martha Stewart Living Omnimedia; Increase of consumer loyalty index for the Martha Stewart brand; Introduction of the Williams-Sonoma Inc. Home catalog.

  • Martha Stewart, Kmart intensify exposure.  // Discount Store News;10/6/97, Vol. 36 Issue 19, pH12 

    Focuses on the Silver Label extension of Martha Stewart Everyday at Kmart in fall 1997. Features of the product line at Kmart; Martha Stewart Omnimedia's Web site; Kitchen line by Town and Country Linens.

  • Martha gets a Web site.  // Electronic Media;09/08/97, Vol. 16 Issue 37, p24 

    Presents information on the launch of a Martha Stewart Living Web site by Martha Stewart Living Omnimedia LLC, and the syndicated `Martha Stewart Living' daytime television show. Citing the `askMartha' program on Westwood One radio.

  • A good Web thing: Martha Stewart to launch Web site. Rich, Laura // Adweek New England Edition;09/01/97, Vol. 34 Issue 35, p19 

    Focuses on the launching of a Martha Stewart Living Web site. Features of television personality Martha Stewart's launching of her syndicated television show `Martha Stewart Living'; Features of the Web site; Features of Omnimedia's agreement with US Interactive for the development of the site.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics