Textiles lead rollout in Sears' new program

Sloan, Carole
October 2002
Home Textiles Today;10/21/2002, Vol. 24 Issue 8, p1
Trade Publication
Reports on the launch of 'Whole Home' a three-tier home fashions program by Sears. Features of the new program; Prices set for the cloth brands; Percentage of business generated by national brands.


Related Articles

  • Sears wants a better Great Indoors. Lillo, Andrea // Home Textiles Today;9/1/2003, Vol. 25 Issue 1, p1 

    Reports on the launching of The Great Indoors home textiles division of Sears Roebuck. Business specialization of the division according to officials; Plans for operational enhancements by officials.

  • The 'Great' debate. Marks, Jennifer // Home Textiles Today;9/1/2003, Vol. 25 Issue 1, p16 

    Comments on the plans by Sears Roebuck & Co. to establish the Great Indoors textile division. Impact of the division's launching on Sears' corporate structure; Expectations on how the new division will perform with Sears' strategic backing.

  • Sears Turns On the Sun. Sloan, Carole // Home Textiles Today;2/7/2005, Vol. 26 Issue 22, p1 

    Reports on Sears' home fashion program Dot Fun in the Summertime in the U.S. Description of home fashion collections.

  • Sears unveils 'brand' new marketing tact.  // Home Textiles Today;8/27/2001, Vol. 22 Issue 50, p8 

    Reports the integrated marketing campaign of Sears, a textile company in Hoffman Estates, Illinois. Context of the campaign; Target market of Sears; Use of checklists and checkmarks in the campaign.

  • Sears rating improved.  // Home Textiles Today;10/1/2001, Vol. 23 Issue 5, p48 

    Reports the stock rating improvement of textile retailer Sears, Roebuck & Co. by brokerage Credit Suisse First Boston in New York, New York.

  • Throwing in the towels ... and the sheets. Duff, Mike // DSN Retailing Today;8/4/2003, Vol. 42 Issue 15, p39 

    Reports on the launching of Lands' End home products by Sears Roebuck & Co. in the U.S. Revitalization of its Whole Home brand; Rugs carried by Sears Roebuck; Views of Fitch analyst Michelle Brishaw on the marketing strategy of Sears Roebuck;

  • Sears reworking 70 percent of home. Sloan, Carole // Home Textiles Today;5/24/2004, Vol. 25 Issue 37, p1 

    Reports on Sears' decision to reinvent its home textiles department in the U.S. Sears' decision to put its home textiles muscle behind Colormate, and Whole Home as the centerpiece for more formal bedding; Layout of the Sears department stores; Company's simplified fixtures for top-of-bed...

  • Mixed profit story as Sears pares its forecast. Hogsett, Don // Home Textiles Today;7/21/2003, Vol. 24 Issue 44, p1 

    Reports on the profit of home textile retailer Sears, Roebuck and Co. in the U.S. Sales performance of the firm; Operating profits of the company; Total overall company profits.

  • Home tanks at Sears.  // Home Textiles Today;5/12/2003, Vol. 24 Issue 35, p1 

    Reports on the significant decline in Sears Roebuck & Co.'s fashions sales for April 2003 in the U.S. Factors contributing in the reports fashions sales decline of the company; Quality and good customer response of the company's bed and bath Whole Home programs introduced in 2002; Company's...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics