MediaVest Manchester wins £29m media brief after four-way pitch

September 2002
Marketing Week;9/26/2002, Vol. 25 Issue 39, p12
Trade Publication
Reports that MediaVest Manchester has won the banking company Alliance & Leicester's (A&L) media buying and planning account for Great Britain in a competition among four advertising agencies as of September 26, 2002. Factor that led A&L to review its above-the-line incumbent agency; Focus of company's marketing strategy; Below-the-line advertising agencies working for A&L.


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