TITLE

Yell chief's wrong call on Hibu

PUB. DATE
May 2012
SOURCE
Evening Standard;5/24/2012, p64
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
YELL � or make that "hibu" � chief executive Mike Pocock is wrong to say that 15 to 20 years ago "Google and Yahoo didn't mean anything" as he defends the firm's bizarre rebranding. Yahoo is a "crude or brutish person", from Swift's Gulliver's Travels. Google is a misspelling of googol � a number with 100 zeros, a bit like hibu's debt pile until recently.
ACCESSION #
75905177

 

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