Yell chief's wrong call on Hibu

May 2012
Evening Standard;5/24/2012, p64
YELL � or make that "hibu" � chief executive Mike Pocock is wrong to say that 15 to 20 years ago "Google and Yahoo didn't mean anything" as he defends the firm's bizarre rebranding. Yahoo is a "crude or brutish person", from Swift's Gulliver's Travels. Google is a misspelling of googol � a number with 100 zeros, a bit like hibu's debt pile until recently.


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