TITLE

Promethipedia

AUTHOR(S)
Nick Curtis
PUB. DATE
May 2012
SOURCE
Evening Standard;5/24/2012, p24
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
The hype generated by Ridley Scott's new �200 million epic Prometheus, the prequel to the Alien films, has already intrigued audiences. Nick Curtis reveals all about this summer's big movie HYSTERIA OR HYPE? With this promotional campaign director Ridley Scott has treated the Prometheus audience like a chainedup Alien mother-beast, to which he has tossed the odd chunk of raw meat. These include YouTube videos of a fake TED lecture by a dying Peter Weyland (Guy Pearce), talking about the Prometheus myth and the need to free science from morality, and an advert for lead actor Michael Fassbender's David-8 android.
ACCESSION #
75905012

 

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