Canada Sets Guidelines for Online Tracking

March 2012
Information Management Journal;Mar/Apr2012, Vol. 46 Issue 2, p11
The article reports that new federal guidelines have been announced by Canada Privacy Commissioner Jennifer Stoddart instructing advertisers, websites, and browser developers on what they can and can not do when it comes to tracking people online. The guidelines state that online behavioural advertising may be considered a reasonable purpose under the Personal Information Protection and Electronic Documents Act (PIPEDA), provided it is carried out under certain parameters.


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