TITLE

LAST WORD

PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the implications of product and service price for buyer and seller relationships. Effect of lower prices on consumer loyalty; Assessment of price as an emotional subject according to marketers; Decline of fairness ratings among consumers in long-term relationships with companies.
ACCESSION #
7584735

 

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