TITLE

Marketing spend ad(d)s up

PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the need for businesses to continue buying advertising to help the industry address the impact of recession in Great Britain. Reference to a research by the Economics Committee of the Advertising Association; Growth of market share of grocery brands through consistent ad spending; Disadvantages of cutting television advertising spending.
ACCESSION #
7584622

 

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