TITLE

Brand arrogance in India

AUTHOR(S)
Kompela, Kartik
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the complacency of brands in India in entertaining customer inquiries. Absence of education and information schemes to help customers make purchase decisions; Inability of consumers to understand information about the product; Brand promotion strategies.
ACCESSION #
7584544

 

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