TITLE

Third wave of branding

AUTHOR(S)
Bayley, Michael; Stoughton, David
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Outlines customer relations schemes for service brands in Great Britain. Importance of information and communication in the delivery of services; Implications of the automation of services; Illustration of information service alignment.
ACCESSION #
7584540

 

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