TITLE

Loyalty hanging in the balance

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on implications of account aggregation for the banking community in Great Britain. Context of account aggregation; Reaction of customers and bankers; Difference of enthusiasm for the banking practice between Great Britain and Europe.
ACCESSION #
7584534

 

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