TITLE

A tang of bitter-sweet loyalty

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the customer loyalty scheme employed by airliner Air Miles in Great Britain. Overview of the business model of the company; Competition with other airliners; Details of the loyalty scheme of other airlines.
ACCESSION #
7584510

 

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