TITLE

Watford's community club

AUTHOR(S)
Coan, Ed
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on brand building strategies employed by small football clubs in Great Britain. Reference to the Watford Football Club; Perception of the club as a family club; Public loyalty to the club.
ACCESSION #
7583982

 

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