TITLE

A change in currency

AUTHOR(S)
Hayward, Martin
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the change in consumer behavior in terms of transaction with companies in Great Britain. Factors affecting the decline of the old model of marketing; Survey on resources preferred by consumers; Inclination of consumers toward good deals.
ACCESSION #
7583981

 

Related Articles

  • PROFILING LEVELS OF SOCIALLY RESPONSIBLE CONSUMER BEHAVIOR: A CLUSTER ANALYTIC APPROACH AND ITS IMPLICATIONS FOR MARKETING. Roberts, James A. // Journal of Marketing Theory & Practice;Fall95, Vol. 3 Issue 4, p97 

    Examines the implications of the profiling levels of socially responsible consumer behavior for marketing in the U.S. Performance of cluster analysis on adult consumers; Emergence of several market segments; Identification of the socially responsible consumer.

  • The Effect of Forecast Bias on Market Behavior: Evidence from Experimental Asset Markets. Ackert, Lucy F.; Church, Bryan K.; Zhang, Ping // Working Paper Series (Federal Reserve Bank of Atlanta);Jun99, Vol. 1999 Issue 4, preceding p1 

    Discusses the results of 15 experimental asset markets designed to investigate the effect of optimistic forecast bias on market behavior. Organization of the market as a double oral auction in which participants trade a single-period asset with uncertain value; Support given by market prices to...

  • Offering rewards. Lawrence, Kevin // NZ Marketing Magazine;Feb99, Vol. 18 Issue 1, p10 

    Focuses on the customer loyalty programs offered by marketers in New Zealand. Basic forms of loyalty programs; Features of loyalty programs; Findings on consumer behavior toward loyalty programs; Key elements of an effective loyalty program. INSET: Who benefits?.

  • Dealing from a Card Deck. Zarem, Jane E. // Catalog Age;Feb2001, Vol. 18 Issue 2, p31 

    Reports the use of card decks as a marketing material. Pros and cons of the strategy; Consumer response toward the strategy; Costs of using card deck strategy.

  • Scientific Inquiry In Marketing: An Empirical Investigation. Lemel, Rosa // American Business Review;Jun93, Vol. 11 Issue 2, p6 

    The purpose of his study is to explore the research methods reflecting these two paradigms in marketing, and the changes that have taken place since 1960. An examination of the philosophical framework will help to identify the dominant schools over the past three decades.

  • How spenders like to save. Krakowka, Lisa // Marketing Tools;Nov/Dec95, Vol. 2 Issue 8, p44 

    Presents the results of a survey conducted by Donnelley Marketing on promotional practices. Popularity of coupons among consumers; Consumers' perspectives on promotional trends; Factors that influence a consumer's decision to purchase a specific brand; Consumer enthusiasm.

  • If you're not committed, don't bother. Larson, Jan // American Demographics;Dec94, Vol. 16 Issue 12, p16 

    Reports that cause-related marketing can boost a company's image or product in American consumers' minds. Well-educated adults being the biggest fans; Appropriate affiliations of companies with cause-related organizations; Companies' need for the expertise and cooperation of their non-profit...

  • New consumers would rather fight than let you switch. JOHNSON, WAYNE // Air Conditioning, Heating & Refrigeration News;01/18/99, Vol. 206 Issue 3, p12 

    Editorial. Examines the consumers behavior on the introduction of digital video disc (DVD) technology and Divx in the market. Purchasing of DVD; Information on DVD format; Competition between DVD and Divx.

  • The concept of brand experience. Schmitt, Bernd // Journal of Brand Management;Jun2009, Vol. 16 Issue 7, p417 

    The article discusses various reports published within the issue, including one on the relation between brand experience and other brand constructs, one on the concepts of brand and measurement scales, and another on the impact of brand experience on consumer behavior.

  • Unconscious thinking, feeling and behavior toward products and brands: Introduction to a Journal of Brand Management special issue. Woodside, Arch G.; Brasel, S. Adam // Journal of Brand Management;May2011, Vol. 18 Issue 7, p451 

    This introduction reviews the motivating forces behind this issue, exploring the role of nonconscious consumer behavior in branding environments. The article establishes a foundation of unconscious research in psychology and consumer behavior, and then provides an introduction to the four...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics