TITLE

Corporates lead world summit

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the participation of the corporate community in the World Summit on Sustainable Development in Johannesburg, South Africa. Need for companies to establish corporate social responsibility plan; Partnership between business, governments and non-governmental organizations; Branding opportunities.
ACCESSION #
7583955

 

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