TITLE

BRAND MOT

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents views of several executives on the chances Disney chief executive Michael Eisner have in reviving stocks share decline of the animation company based in the U.S. Significance of the management style of Eisner; Need for Eisner to stay with the company; Importance of branding.
ACCESSION #
7583953

 

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