TITLE

Coca-Cola fails to reach Fuitopia at the oasis

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the failure of the launching of the fruit drink brand Fruitopia by Coca-Cola-owned firm Minute Maid in Great Britain. Competition of brands; Factors influencing the failure of the brand launching; Criticism against the ad campaign of Coca-Cola.
ACCESSION #
7583847

 

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