Coca-Cola fails to reach Fuitopia at the oasis

Jones, Morag Cuddeford
October 2002
Brand Strategy;Oct2002, Issue 164, p7
Trade Publication
Focuses on the failure of the launching of the fruit drink brand Fruitopia by Coca-Cola-owned firm Minute Maid in Great Britain. Competition of brands; Factors influencing the failure of the brand launching; Criticism against the ad campaign of Coca-Cola.


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