TITLE

If I could get my hands on Centrica

AUTHOR(S)
Isherwood, Stephen
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on issues related to brand profile of service firm Centrica in Great Britain. Concept of the global branding thrust of the company; Popularity of the sub-brands of the company; Consumer attitudes.
ACCESSION #
7583842

 

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