TITLE

Resetting trends and removing barriers to behavioral change

AUTHOR(S)
Vardy, Anna
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of changing societal values on product branding trends in Great Britain. Overview of marketing trends in previous decades; Emergence of selective consumerism Implications of changing consumer attitudes.
ACCESSION #
7583840

 

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