TITLE

NEWS ROUND-UP

PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports developments related to marketing in Great Britain as of October 2002. Launching of a educational scheme by Persil; Introduction of the Web site by Procter & Gamble; Overview of the advertising campaign by BT.
ACCESSION #
7583836

 

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