TITLE

Financial constraints

AUTHOR(S)
Davies, Andrew
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need for brand marketing in financial services industry in Great Britain. Commercialization of the industry; Comparison with brand marketing in the automotive industry.
ACCESSION #
7583820

 

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