TITLE

Berkline, BenchCraft revamp business model

AUTHOR(S)
Thomas, Larry
PUB. DATE
October 2002
SOURCE
Furniture/Today;10/14/2002, Vol. 27 Issue 7, p140
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of the executives of merged companies Berkline Corp. and BenchCraft Inc. in applying the revamped business model on strategic management in Tennessee. Consolidation of product lines, marketing programs, sales representation and shipping partnership; Integration of personnel and manufacturing processes; Inclusion of product innovation.
ACCESSION #
7575606

 

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