TITLE

Homebuilder's Web Campaign Boosts Lending Arm

AUTHOR(S)
Conrad, Lee
PUB. DATE
October 2002
SOURCE
Bank Technology News;Oct2002, Vol. 15 Issue 10, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Web-based marketing campaign launched by Centex Homes in Atlanta, Georgia. Impact of sales promotion on capture rate of customers; Approaches to home sales; Features of the marketing program.
ACCESSION #
7567757

 

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